Eloqua to Microsoft Dynamics Integration

Clean, Native, Seamless

Native Eloqua to Salesforce Integration

Oracle Eloqua integrates directly with Microsoft Dynamics CRM through a native Eloqua app, enabling powerful marketing and sales alignment - without middleware, APIs, or third-party tools.

Whether you're transitioning from HubSpot, Pardot, or Marketo, our three-week sprint-based approach ensures your Eloqua and Dynamics systems are tightly aligned - supporting lead generation, sales collaboration, and real-time ROI tracking from day one.

We achieve this speed by using a pre-built, off-the-shelf integration framework tailored to your exact CRM configuration. Because our team exclusively handles Eloqua integrations, setup is second nature - giving you confidence that every field, campaign, and report is configured for long-term success.

Structured, Secure, Scalable

Built for Enterprise, Tuned for Alignment

Dynamics 365 CRM is flexible, modular, and tightly governed - making integration with Eloqua a matter of strategic design, not just data syncing.

What sets it apart:

• Customisable modules: Marketing, Sales, Service, Field - each has unique data models
• Field-level security: Requires precision in access and permissions
• Advanced lead-to-opportunity flow: Sync must match how your team actually sells
• Multi-entity logic: Lead, Contact, Account, and Opportunity records interrelate
• On-premise or cloud variants: Configuration must suit your deployment

Eloqua’s native app handles all of this - if implemented correctly and without middleware.

Plan, Build, Deliver

Three Weeks to Integration

We follow a proven sprint-based model designed specifically for Eloqua-to-Dynamics CRM integrations. Each sprint stage is clearly defined, helping your team track progress, minimize disruption, and get value fast. This is not a trial-and-error process - it's a repeatable method built by experts who live and breathe Eloqua CRM integrations.

Connect, Map, Govern

Week 1: Strategy & Setup

• Securely connect Eloqua to Microsoft Dynamics using the native Eloqua app
• Identify sync direction and key data flows (e.g., Leads, Contacts, Accounts)
• Map standard and custom fields across both platforms
• Define sync rules, frequency, and governance processes
• Align lead stages with Eloqua programs and Dynamics workflows

By the end of week 1 you will have a secure CRM connection, approved field mapping, sync strategy documentation

Test, Tune, Confirm

Week 2: Build & Validate

• Build and test syncs for Leads, Contacts, Accounts, and Opportunities
• Configure lead scoring and campaign membership logic
• Validate record deduplication and field population
• QA with sample records and error logging enabled
• Review sync timing and logic with stakeholders

By the end of week 2 you will have a full sync working in both directions, leads and contacts syncing cleanly, campaign data flowing into MS-Dynamics

Deploy, Train, Monitor

Week 3: Launch & Enable

• Deploy active sync and enable automation flows
• Train sales and marketing teams on how Eloqua feeds Dynamics
• Build dashboards for sync status, errors, and campaign attribution
• Finalise documentation and post-launch monitoring setup
• Enable alerts and escalation for sync errors

By the end of week 3 you will be able go-live with active campaigns, attribution & pipeline reporting in place and trained users across Marketing & Sales

Focused. Experienced. Platform-Specific.

We Specialise in Eloqua Integrations - Done the Right Way

We’re not a generalist agency. We don’t touch middleware. We don’t “figure it out as we go.”

We specialise in Eloqua integrations and use only the official Eloqua integration apps to deliver clean, secure, and scalable results.

• No middleware. No connectors. No duct tape.
• Custom journey triggers based on opportunity stages
• We follow a repeatable 3-week sprint process
• We’ve worked with SaaS, B2B tech, manufacturing, and global enterprise teams
• You’ll get structured enablement, error handling, and reporting
• Our team includes certified Eloqua experts and proven Dynamics veterans

Let’s connect your Eloqua and Dynamics systems the right way - starting now.