Rebuild With Purpose

Salesforce Marketing Cloud (Pardot) Can’t Scale With You

If your business has outgrown Salesforce Marketing Cloud (Pardot)’s capabilities, you're not alone. Many high-growth teams hit a wall when trying to deliver complex, multi-touch journeys, manage global campaigns, or scale personalized content across audiences.

Migrating to Eloqua is your opportunity to build a more mature, future-proof marketing automation strategy—with a focus on measurable results and operational efficiency.

Frustration to Freedom

What Salesforce Marketing Cloud (Pardot) Users Struggle With—and How Eloqua Solves It

If you're exploring a Salesforce Marketing Cloud (Pardot) to Eloqua migration, you're likely already frustrated by these common limitations:

• Rigid campaign builder – Difficult to manage complex or multi-stage workflows
• Basic reporting tools – Hard to prove campaign ROI
• Limited segmentation – Not ideal for highly personalized journeys
• Slower UI – Decreases productivity for busy teams
• Salesforce sync issues – Delays or duplicates in lead data
• Weak lead scoring – Harder to prioritize MQLs accurately
• Limited scalability – Global or multi-brand campaigns are hard to manage

Power, Precision, Personalization

Why make the switch?

Eloqua isn’t just more powerful—it unlocks entirely new capabilities that weren’t possible in Salesforce Marketing Cloud (Pardot).

You’re not just migrating platforms; you’re upgrading your entire marketing playbook.

• Build hyper-personalized journeys using behavioral and firmographic data
• Create dynamic content blocks at scale across email, landing pages, and forms
• Launch multi-touch, multi-channel campaigns from a single canvas
• Trigger campaigns based on real-time CRM or web activity
• Implement advanced lead scoring models with multiple criteria
• Orchestrate global preference centers with complex language rules
• Run robust A/B and multivariate tests on emails and landing pages
• Track funnel performance with advanced reporting and dashboards

Structure, Speed, Support

Salesforce Marketing Cloud (Pardot) to Eloqua Migration Approach

A smooth Salesforce Marketing Cloud (Pardot) to Eloqua migration starts with the right plan and the right partner. We use a sprint-based approach to minimize disruption while giving you room to reimagine your setup.

• Migrating current always-on campaigns – We lift and rebuild key programs in Eloqua without losing momentum
• Sprint-based implementation – Weekly sprints keep delivery fast, transparent, and focused
• Conversion training – Tailored sessions to help Salesforce Marketing Cloud (Pardot) users adopt Eloqua’s logic quickly
• Rebuilding reports – Custom dashboards and insight-driven reports designed from the ground up
• Dual-tracking setup – Eloqua and Salesforce Marketing Cloud (Pardot) both track and process during the switchover period
• CRM integration – Salesforce or MS Dynamics integration scoped and implemented at the start of the migration.

Seamless, Steady, Strategic

Migrating Current Always-On Campaigns

We prioritize migrating always-on programs first to ensure zero disruption during your Salesforce Marketing Cloud (Pardot) to Eloqua migration.

• Map and audit Salesforce Marketing Cloud (Pardot) nurture flows and form handlers
• Rebuild core email programs using Eloqua’s Campaign Canvas
• Create dynamic segments and content rules for deeper personalization
• Set up Eloqua forms and landing pages to match or improve UX
• Preserve lead scoring and reimplement automation rules
• Run parallel testing before switching Eloqua campaigns live

Fast, Focused, Flexible

Sprint-Based Implementation Approach

Our structured sprint model gets your Eloqua instance live quickly—without sacrificing quality or strategy.

• Break the project into weekly deliverables with clear goals
• Prioritize high-impact features first: segmentation, programs, forms
• Implement platform configuration, security, and user setup in sprint 1
• Rebuild nurture campaigns and assets in parallel sprints
• Conduct weekly reviews with stakeholders for alignment
• Wrap up with QA, UAT, and a go-live checklist

Connected, Clean, Continuous

CRM Integration for Eloqua

We align Eloqua with your CRM—Salesforce, Microsoft Dynamics, or Oracle Sales Cloud—for seamless, bi-directional data flow.

Confident, Clear, Converted

Training: Pardot to Eloqua Conversion Course

We offer tailored training for teams moving from Pardot to Eloqua—designed to make the transition smooth, fast, and frustration-free.

• Translate Pardot terminology into Eloqua equivalents
• Walk through Eloqua’s Campaign Canvas vs. Pardot Engagement Studio
• Train users on segmentation, personalization, and dynamic content
• Demonstrate Eloqua’s form and landing page creation tools
• Explain Eloqua lead scoring, automation rules, and campaign routing
• Share governance tips, QA workflows, and platform best practices

Insightful, Accurate, Actionable

Recreating Reports in Eloqua

We rebuild your Salesforce Marketing Cloud (Pardot) reports in Eloqua—then improve them with deeper insights and better visibility.

• Recreate key campaign performance reports using Eloqua Insight
• Set up dashboards for lead source, engagement, and funnel tracking
• Build custom metrics aligned to business KPIs
• Enable multi-touch attribution for advanced ROI analysis
• Connect reporting to Salesforce for closed-loop visibility
• Train teams to self-serve key metrics and dashboards

Transform, Scale, Succeed

Request Your Custom Eloqua Migration Quote

Are you ready to take your marketing automation to the next level? Get in touch now to receive a personalized quote for your Salesforce Marketing Cloud (Pardot) to Eloqua migration. Our team will assess your unique needs and create a seamless plan that ensures minimal disruption, maximum efficiency, and strategic growth. Let’s turn your Eloqua migration into a success story—contact us today and take the first step towards smarter, scalable marketing!