Scale, Segment, Streamline

Why Now Is the Right Time to Switch from HubSpot to Eloqua

If your marketing team is hitting the ceiling with HubSpot’s capabilities, you’re not alone. While it’s a solid platform for startups and small teams, growing organisations often find themselves needing more control, flexibility, and enterprise-grade power. Migrating to Eloqua isn’t just about replicating what you had—it’s about rethinking how your marketing engine can operate at scale, with smarter segmentation, personalised journeys, and tight CRM alignment from day one.

Outgrow, Upgrade, Optimise

Why Marketing Teams Migrate from HubSpot to Eloqua

As marketing teams mature, the limitations of HubSpot can become friction points. Eloqua offers the flexibility, data depth, and control needed to scale intelligently.

HubSpot is excellent for getting started, but when campaign complexity increases and attribution matters more, Eloqua becomes the obvious choice.

• Advanced segmentation and lead routing at scale
• Multi-step campaign orchestration with visual workflows
• Deeper CRM integrations with Salesforce, MS Dynamics, and more
• Enterprise-level compliance, governance, and permissioning
• Custom object support for richer data modelling
• More robust reporting and multi-touch attribution

Limits, Friction, Workarounds

Where HubSpot Starts to Hurt

For many teams, HubSpot works well—until it doesn’t. As your data volume grows and campaigns get more complex, gaps in flexibility and control start to appear.

Common frustrations we hear from clients making the move to Eloqua:

You’re not just migrating platforms; you’re upgrading your entire marketing playbook.

• Limited flexibility in lead scoring and routing
• Basic reporting and attribution models
• Friction when managing multiple brands or business units
• Lack of advanced campaign logic and A/B testing at scale
• Inconsistent CRM sync behaviour with larger sales teams
• Manual workarounds for segmentation and automation
• Struggles with managing data hygiene and compliance

Power, Precision, Personalisation

Unlock What’s Possible with Eloqua

Migrating to Eloqua isn’t just about fixing pain points—it’s about levelling up. With Eloqua, you gain powerful tools that allow you to scale your marketing with control, sophistication, and measurable impact.

Things your team can start doing right away:

• Build complex, multi-branch campaign flows visually
• Trigger campaigns based on CRM, behavioural, and firmographic data
• Personalise content dynamically using any data point
• Automate lead scoring, routing, and prioritisation with custom rules
• Report on multi-touch attribution and influence
• Implement advanced data governance, compliance, and permissions
• Create re-usable campaign templates for speed and consistency

Structure, Strategy, Speed

Our Sprint-Based Approach to HubSpot to Eloqua Migration

We don’t just lift-and-shift your assets—we reimagine your setup in Eloqua to match your business goals. Our sprint-based approach ensures everything from forms to CRM sync is rebuilt with best practices in mind.

• Migrate always-on campaigns first to keep lead flows running
• Implement Eloqua in agile sprints to deliver value quickly
• Website integration for dual tracking and smoother handover
• CRM sync set up from day one for lead flow continuity
• Rebuild key reports to align with stakeholder expectations
• Run parallel testing before switching Eloqua campaigns live

Track, Capture, Convert

Always-On Campaigns, Web Tracking & Website Forms

During the migration from HubSpot to Eloqua, it’s essential to ensure that your lead generation and data capture continue without interruption. By migrating always-on campaigns first, integrating web tracking, and setting up website forms in parallel, we ensure that lead capture remains active while we transition to Eloqua.

Here’s how we ensure minimal disruption during the migration:

• Migrate always-on campaigns early to maintain lead flow and engagement
• Dual web tracking setup so that both HubSpot and Eloqua track visitor and lead activities
• Integrate Eloqua forms alongside HubSpot forms to capture leads consistently during the transition
• Run both HubSpot and Eloqua forms in parallel on your website, with Eloqua taking over once ready
• Test web tracking and form submissions to ensure data flows seamlessly from forms to CRM
• Monitor lead generation to ensure no leads are lost, even during the cutover period

Connected, Clean, Continuous

CRM Integration for Eloqua

We align Eloqua with your CRM—Salesforce, Microsoft Dynamics, or Oracle Sales Cloud—for seamless, bi-directional data flow.

Learn, Transition, Master

HubSpot to Eloqua Conversion Training

One of the most critical aspects of a successful migration is ensuring your team is up to speed with Eloqua’s advanced features. Our HubSpot to Eloqua Conversion Course is tailored specifically for marketers familiar with HubSpot, providing a smooth transition with hands-on learning and real-world applications.

What’s covered in the training:

• Understanding Eloqua’s interface and how it differs from HubSpot
• Campaign creation: Learn how to build, manage, and automate campaigns in Eloqua
• Segmentation and lead scoring: Master advanced segmentation techniques and custom lead scoring
• CRM integration: How to set up seamless integrations with Salesforce, MS Dynamics, or other CRMs
• Web tracking and forms: Best practices for setting up forms and tracking visitor behavior
• Advanced reporting and attribution: Transition from HubSpot’s reporting to Eloqua’s multi-touch attribution models/li>

Report, Analyse, Improve

Recreating Reports in Eloqua

HubSpot’s reporting is simple and intuitive, but many users find it limiting as their needs become more sophisticated. Eloqua offers deep, customizable reporting options—so during migration, we work with you to rebuild reports that give real insight and align with your goals.

Here’s what we focus on:

• Identify key reports your team relies on today
• Map HubSpot metrics to Eloqua's advanced reporting tools
• Recreate dashboards using Eloqua Insight and custom reports
• Build multi-touch attribution models for a clearer view of ROI
• Enable campaign-level performance tracking across all channels
• Train your team on running and modifying reports in Eloqua

Ready, Set, Migrate

Get a Personalised Eloqua Migration Quote

Thinking of moving from HubSpot to Eloqua? Let’s talk.

We’ll assess your current setup, outline a tailored migration plan, and give you clear pricing—no fluff, no pressure. Whether you’re exploring options or ready to move, we’ll help you reimagine your marketing stack.