Reach. Engage. Convert.

A Comprehensive Review of the Eloqua SMS App: Streamlining Mobile Marketing

The Eloqua SMS App offers a powerful mobile marketing solution that integrates seamlessly with Oracle’s marketing automation platform. Whether you're targeting customers with personalized SMS campaigns or automating mobile interactions, Eloqua's SMS app helps marketers expand their reach and optimize engagement across all touchpoints. In this article, we'll dive into the features of the Eloqua SMS App, evaluate its costs, and explore its benefits for clients.

Maximize mobile engagement.

Introduction to Eloqua SMS App

As mobile continues to dominate consumer communication, SMS has emerged as one of the most effective channels for real-time marketing. Eloqua's SMS app enables marketers to easily design, execute, and track SMS campaigns directly from within the Eloqua platform. The integration ensures that SMS messages complement email campaigns, websites, social media, and other channels, enabling a holistic and multi-channel strategy.

Eloqua SMS

Key Features

• Integrated SMS Campaigns: The app enables seamless creation of SMS campaigns that work alongside Eloqua's other marketing channels.
• Audience Segmentation: Use Eloqua's robust segmentation tools to target specific customer groups with highly personalized messages.
• Automated SMS Workflows: Create trigger-based SMS campaigns that are sent automatically based on customer behavior, such as purchases, sign-ups, or abandoned carts.
• Two-Way SMS Conversations: Engage with customers in real-time through inbound and outbound SMS conversations, making it easier to interact with customers, answer questions, and drive engagement.
• Analytics & Reporting: Track key performance indicators such as delivery rates, open rates, click-through rates, and conversions.

Pay as you grow.

Pricing of Eloqua SMS App

The cost of using the Eloqua SMS App varies depending on factors like the number of messages sent, the region, and whether you are using any premium features. Pricing is typically based on the volume of SMS messages, with different rates for local vs. international messages.

Eloqua SMS Pricing

Pricing Breakdown:

• Per-SMS Cost: Pricing typically starts at around $0.01 to $0.05 per SMS, but it can vary depending on the country and the mobile carrier.
• SMS Credits: Eloqua offers an SMS credit system where you purchase credits in bulk. Larger purchases tend to come with volume discounts.
• Monthly Subscription Fee: In addition to per-message charges, the app may also have a monthly service fee for access to the SMS features within Eloqua. This typically starts at $500 - $1,000 per month, depending on the scale and feature set required.
• Premium Features: Features such as advanced analytics, real-time customer engagement, and high-volume messaging may incur additional costs.

Reach your audience instantly.

Benefits of Using the Eloqua SMS App

The Dynamic Content editor has received a major UX upgrade with a completely reimagined “Create Rule” flow. This new interface simplifies the process of defining audience rules, conditions, and content variations. Whether you're building complex segment-based personalization or simply switching out messages based on field values, the improved rule builder offers clearer options, better layout, and intuitive step-by-step guidance. It’s all about empowering marketers to build smarter dynamic content with fewer clicks and less confusion.

Timely. Relevant. Automated.

Automated and Triggered SMS Campaigns

One of the standout features of the Eloqua SMS App is its automation capabilities. You can easily set up triggered SMS campaigns based on customer behavior. For example, if a customer abandons their shopping cart, they could receive a reminder via SMS encouraging them to complete the purchase.

Benefits

• Increase conversion rates with well-timed reminders.
• Reduce abandoned carts and improve sales.

Custom. Contextual. Connected.

Personalization at Scale

Using Eloqua’s powerful segmentation tools, the SMS app enables hyper-targeted campaigns. Marketers can personalize content to create a more relevant experience for each recipient, which can drive better engagement rates.

Benefits:

• Higher engagement through personalized content.
• Improve brand loyalty and customer retention.
• Improved alignment across modules.

Unified. Seamless. Scalable.

Easy Integration with Eloqua’s Multi-Channel Campaigns

Eloqua is known for its multi-channel marketing capabilities, and the SMS app is no different. It integrates seamlessly with email, social media, and other channels, allowing you to run cohesive cross-channel campaigns from one central hub.

Benefits:

• Holistic marketing strategy by combining SMS with email, social, and web channels.
• Improved customer experience with consistent messaging across all platforms.

Insightful. Immediate. Actionable.

Easy Integration with Eloqua’s Multi-Channel Campaigns

With built-in reporting, the Eloqua SMS App provides real-time performance analytics. Track the success of your campaigns as they happen, allowing you to make quick adjustments.

Benefits:

• Instant insights into SMS campaign performance.
• Optimize campaigns on the fly for better results.

Effortless integration.

Technical Setup & Integration

The technical setup for the Eloqua SMS App is straightforward, especially for users already familiar with the Eloqua ecosystem. The app can be connected via third-party SMS service providers or Oracle’s own solutions, depending on your region and use case. Here's how it works:

Flexible. Compatible. Trusted.

Third-Party SMS Providers

The Eloqua SMS App supports integration with a variety of third-party SMS service providers. Popular providers include:

• Twilio: A leading provider of cloud communications, known for its scalability and ease of use.
• Plivo: Another powerful SMS gateway that offers high volume and robust global reach.
• Infobip: Known for its global reach, Infobip is a preferred choice for international messaging.

Integrating with these providers typically involves setting up API keys within the Eloqua platform, configuring message templates, and choosing which SMS service provider to use for specific campaigns.

Localized. Compliant. Scalable.

Regional Support & Delivery

Eloqua’s SMS app offers global reach for mobile marketing, but the technical requirements may differ by region. Depending on your chosen SMS provider, some regions may have specific carrier restrictions, or you may face higher fees for international messages.

Key Considerations:

• Delivery reliability: Test your messages in the target region to ensure high delivery rates.
• Local regulations: Be aware of any legal or regulatory issues in your target countries, such as opt-in requirements for mobile marketing campaigns.

Maximize mobile impact.

Final Thoughts: Is Eloqua SMS App Right for You?

However, it's important to weigh a few key considerations. The setup process—while streamlined—is still technical, requiring coordination with your SMS provider, API provisioning, and thoughtful campaign logic within Eloqua. Costs can also scale depending on your region, message volume, and chosen provider (e.g., Twilio, Infobip), so budgeting for both platform and message delivery fees is essential.

That said, the benefits often outweigh the complexity. With the ability to reach contacts instantly, support regional delivery and compliance, and track real-time engagement, SMS becomes a high-impact channel when layered into your cross-channel strategy.

If your audience responds well to mobile engagement—or if you're seeing diminishing returns on email alone—this app could be a game-changer for your nurture programs, event reminders, and transactional comms.

Top tip: Pair SMS with well-timed emails and landing pages for a consistent, cohesive journey.