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Deep Dive into Redwood, AI, Campaign Templates & More
Eloqua 25B Release: Deep Dive into Redwood, AI, Campaign Templates & More
The Eloqua 25B release is here—and it’s packed with quality-of-life upgrades, Redwood enhancements, and new ways to streamline content and campaign management. Whether you're managing large-scale enterprise campaigns or running lean with limited resources, there’s something in here that will save you time, improve consistency, or add new functionality to your Eloqua workflows.
Let’s break it down.
Redwood Experience Just Leveled Up
The Redwood UI continues its gradual rollout with even more powerful functionality now becoming available to users. In the 25B release, the Redwood Experience has been extended to include editors for email headers, footers, shared content, and dynamic content. These components are foundational to almost every Eloqua build, and having them integrated into the streamlined Redwood interface marks a significant usability upgrade.
This enhancement brings visual and functional consistency across the platform, making it easier for users to build and manage assets within a unified design system. The sleek, modern interface not only improves the look and feel of Eloqua but also helps reduce the cognitive load when switching between different components. With Redwood, users can expect a cleaner workspace, faster performance, and a more intuitive editing experience—laying the groundwork for even more efficiency in future Eloqua workflows.
What’s New:
Top Tip: If your team is already using Redwood for form or landing page creation, it’s worth requesting early access to these editors to maintain a consistent UX across teams.
Redwood Experience Just Leveled Up
Eloqua 25B takes a major leap forward in intelligent content creation by introducing Generative AI capabilities within the Redwood Experience for both dynamic content and shared content editors. With the Advanced Intelligence Add-on, users can now generate high-quality text suggestions directly in the editor, making it faster and easier to personalize campaigns at scale. This integration of AI helps marketers overcome writer’s block, optimize messaging, and streamline content production. It’s a powerful step towards fully intelligent campaign creation—directly inside the platform.
Use Cases:
Top Tip: Start by generating base copy and fine-tune it manually. AI won’t replace your brand voice—but it’ll cut the time you spend writing version B, C, and D.
A Smarter Rule-Building Experience for Dynamic Content
The Dynamic Content editor has received a major UX upgrade with a completely reimagined “Create Rule” flow. This new interface simplifies the process of defining audience rules, conditions, and content variations. Whether you're building complex segment-based personalization or simply switching out messages based on field values, the improved rule builder offers clearer options, better layout, and intuitive step-by-step guidance. It’s all about empowering marketers to build smarter dynamic content with fewer clicks and less confusion.
Key Improvements:
Your dedicated senior Eloqua specialists builds:
My Tip: Combine this with AI-generated content to build personalized content blocks at scale with far less effort than before.
UI Enhancements: Less Clutter, More Focus
In this release, Eloqua continues refining its user interface with enhancements focused on clarity and efficiency. The UI now makes better use of screen real estate, reducing clutter and improving layout spacing for smoother navigation. Whether you're managing assets, building campaigns, or browsing settings, you’ll notice tighter controls, cleaner typography, and an overall sleeker presentation. These visual refinements make it easier to stay focused and get work done—especially during heavy campaign build-outs.
Areas include:
Every campaign goes through our proprietary Eloqua QA Engine, ensuring:
Top Tip: These changes won’t hit you like a major feature—but they’ll save you minutes daily, especially if you’re editing dozens of assets a week.
Campaign Template Manager: Structure at Scale
Eloqua 25B introduces a much-anticipated feature: the Campaign Template Manager. This tool allows marketers to create, organize, and manage reusable campaign templates directly in the platform. It’s a game-changer for teams running frequent or similar campaigns, making it simple to maintain consistency and save time. Templates can include prebuilt structures, content blocks, and configuration settings—giving you a solid starting point for each new initiative. Standardizing campaign builds has never been easier.
Key Use Cases:
Top Tip: Treat templates like you would code snippets—build them smart once, and reuse forever.
Right-Click Menu in Launch Pads
Launch Pads just got a usability boost with improved right-click menu options. With this update, users can quickly take action—like editing, duplicating, or previewing assets—without having to navigate away or open additional panels. This right-click functionality streamlines workflows and helps you move faster within your daily tasks. It’s a small but meaningful improvement that makes the platform feel more responsive and user-friendly.
Why it matters: It speeds up repetitive tasks—especially helpful for campaign managers juggling 20+ assets at a time.
Simple Campaign Changes & External Call Permissions
Simple Campaigns have undergone subtle but important changes aimed at enhancing usability and alignment with modern marketing workflows. The updates improve navigation, configuration clarity, and visual layout—helping users new to Eloqua, or those running fast-turn campaigns, move from concept to launch with less friction. While the changes might feel incremental, they contribute to an overall smoother experience when building quick, no-frills campaigns.
Key Things to Check:
Top Tip: If you rely on external calls for CRM or webhook actions, schedule a quick permissions audit after the update to avoid broken workflows.
Copy Read-Only Fields? Yes, Please
Small win, big relief: read-only fields in Eloqua are now selectable and copyable. No more manually retyping asset IDs, email names, or campaign references—just click, select, and copy. This quality-of-life enhancement is part of Oracle’s push for frictionless interactions across the platform. It’s one of those tiny changes that saves time and sanity every day, especially for teams managing multiple projects or working in high-volume environments. Think: system fields, record IDs, campaign IDs, and other display-only fields.
Why it matters: Debugging and documentation are way easier. No more screenshotting just to share an ID with dev or support.
Bulk API & Clickthrough Tracking: Subtle but Important
Oracle has implemented changes to how email clickthroughs are handled in both the Eloqua application and via the Bulk API. These updates aim to improve accuracy, scalability, and consistency when tracking email engagement metrics. If you rely on Eloqua's reporting or build custom dashboards using API data, it’s worth reviewing these changes closely to ensure your logic and expectations align. Clearer event tracking ultimately supports more actionable analytics for marketers.
Key changes:
Top Tip: If your dashboards or reports pull from Bulk API data, test those queries post-update to ensure nothing breaks.
Final Thoughts: Why 25B Matters
This release isn’t flashy—but it’s solid. If you’re pushing toward more scalable personalization, better UX, and more efficient delivery, Eloqua 25B quietly brings a lot of value.
Top pick:
If you’re already using Redwood, now’s the time to go deeper. And if you're still on Classic—start exploring. It’s becoming clear where Eloqua is heading.
Faster, smarter, transparent