Eloqua 25A Release

Eloqua 25A release introduces a suite of enhancements aimed at improving usability for marketers and providing robust tools for developers. This update focuses on streamlining workflows, enhancing security, and expanding the capabilities of the Redwood Experience.

Unified. Intuitive. Modern.

Redwood Experience Enhancements

The Redwood UI now supports Shared Lists and Signature Rule Editors, along with a better contact record experience. For teams working across large instances, these visual and UX improvements will cut down time spent hunting through menus.

• Folder Path Breadcrumbs: Navigate file directories with ease using the newly added subfile path breadcrumbs.
• Segment and Forms Template Manager: Create, delete, rename, and edit templates for segments and forms. Notably, forms created as classic forms and edited will convert to responsive design templates.
• Shared List and Signature Rule Editors: Manage shared lists and signature rules directly within the Redwood interface.
• Contact Record Foldout Updates: Based on user feedback, the contact record foldout now features an expanded display area, more compact content, and reduced scrolling for quicker access to information.​

Cleanup, Performance, Integrity

Custom Object Records Management

Automatically deleting custom object records when a linked contact is removed? Finally! This helps keep your database lean and compliant, and it’s now generally available.

• Deletion of Linked Custom Object Records: Now generally available, users can configure the deletion of linked custom object records upon contact deletion.
• Custom Object Data Export: Export custom object data directly within the data export/import area, streamlining data management processes.

Visibility. Metrics. Optimization.

Enhanced Reporting Capabilities

This new report gives you insights into agent schedules, error counts, queue times, and run durations. It’s especially useful for diagnosing background job performance in large Eloqua environments.

• SMS Reporting Enhancements: Improved reporting on SMS campaigns provides more detailed metrics for analysis.
• Agent Usage Insight Subject Area & Report: A new subject area and standard report for agent usage have been introduced, allowing users to monitor agent run times, schedules, error counts, and average queue lengths.

Flexible. Developer-Friendly. Scalable.

Bulk API Enhancements

New parameters for campaign exports let developers query more specific data. Bulk API now supports exporting app activity data with campaign IDs—perfect for building better dashboards and integrations.

• Campaign Fields Endpoint Enhancement: A new query parameter type is available for the campaign fields endpoint (GET /api/bulk/2.0/campaigns/fields), enabling the return of source campaign field statements based on export type.
• Campaign App Export Enhancement: Campaign app exports can now include campaign IDs and fields, facilitating more comprehensive data exports.

Momentum. Maturity. Continuity.

Final Thoughts: Why 25A Matters

Eloqua’s 25A release continues Oracle’s push toward a more intuitive, connected, and powerful platform. The Redwood UI enhancements aren’t just aesthetic—they reflect a broader vision for usability and modern marketing workflows. Features like shared list editing, signature rule enhancements, and the expanded template manager show a commitment to making life easier for campaign builders.

For developers and admins, the changes to Bulk API and agent reporting bring more visibility and control to high-scale operations. And with the long-requested feature to delete linked custom object records automatically, Eloqua is clearly listening to users’ real-world pain points.

As always, this update isn’t just about shiny new tools—it’s about giving teams the power to work faster, smarter, and more confidently. If you’re not already taking advantage of the Redwood Experience or tapping into the new API endpoints, now’s the time to explore.